Penguin Living

Penguin Living


Penguin Living

Client: Penguin Random House

Media: Digital branding

Key aim: Create tone of voice for a new brand

What we did

We were asked to develop a tone of voice for Penguin Living, a new brand focused on self improvement. We created a fresh, conversational tone alongside a clear positioning statement and the first Penguin Living newsletter.

What we wrote

Penguin Living tone of voice development