Chase Distillery

Chase Distillery


Client: Chase Distillery

Designer: JAW Creative

Media: Website

Key aim: Capture the essence of the brand and communicate their production story

What we did

The Field to Bottle page of Chase Distillery’s website tells the story of how their single estate spirits are made. To reflect the honest, local-focused nature of the company, we created copy with a relaxed and explanatory tone. James Chase enjoyed our content so much he hired us to write the website copy for his latest business, The Running Horse.

What we wrote

Our farm
Our farm is based in Herefordshire, a region that boasts some of the richest farmland in the world. It’s here that we grow King Edward and Lady Claire potatoes for the distillery, as well as cider apples for our Naked Chase Apple Vodka and Williams Gin.

Having the distillery located on the farm allows us to keep a watchful eye over how our potatoes and apples move from field to bottle. It’s this single-estate approach that makes us different – something you can taste in our award-winning vodka.

We start by mashing up our potatoes and apples, which are all harvested from the fields and orchards surrounding the farm. Apples are sweet enough to ferment naturally, but we add a brewer’s yeast to the potato mash to help it along the way. After about a week, we’re left with a low alcohol wine.

We put the low alcohol wine from the fermentation stage into our bespoke copper batch pot and wait patiently as it’s distilled four times here and twice more in our rectification column.

The column is the tallest of its kind in the world, at 70ft it rises through the roof of the barn. At this point, the spirit has reached the dizzying heights of 96%abv and is well on its way to becoming Chase Vodka.

After distillation, the raw spirit is tempered with water drawn from a source at the heart of the farm. Once it’s reached a much more drinkable 40% abv, we hand bottle our vodka and seal it with a handmade cork. The whole process, from farm to bottle, takes up to two weeks.

We believe in a truly sustainable approach to farming and creating spirits, so we let nothing go to waste. All our waste produce goes to feed our herd of pedigree Hereford cattle, and wherever possible, the fresh ingredients used in our products are sourced right here on our family farm.

As farmers at heart we value our countryside: every inch of it, from field to bottle.