Client: Aberdeenshire Council
Agency: Havas People
Media: Creative branding
Key aim: Change perceptions of Aberdeenshire through a rebrand of the region
What we did
We worked alongside Havas People and visual identity guru Day of the Rocket to rebrand the Scottish region of Aberdeenshire. Together we developed various concepts with the aims of changing people’s preconceptions, and encouraging investment, tourism and residents’ pride in the county.