Aberdeenshire Council

Aberdeenshire Council




Client: Aberdeenshire Council

Agency: Havas People

Media: Creative branding

Key aim: Change perceptions of Aberdeenshire through a rebrand of the region

What we did

We worked alongside Havas People and visual identity guru Day of the Rocket to rebrand the Scottish region of Aberdeenshire. Together we developed various concepts with the aims of changing people’s preconceptions, and encouraging investment, tourism and residents’ pride in the county.

What we wrote

Concept 3

Download the full pdf

“As an Art Director, it is important to ensure I can source the right copywriting talent when delivering a project. I worked closely with Anne-Marie for a rebrand pitch for the county of Aberdeenshire. Anne-Marie was insightful and imaginative, creating three solid concept stories to support the three designs. A pleasure to work with.”Michael McDonough,  Day of the Rocket